New product launches are exciting because they have a lot of potential for success. But how do you get your customers to notice a new product if none of them are actually searching for it? In today’s blog we’ve got two methods that can provide a lot of great traffic for you newest launch.
Display Marketing
As someone browses websites, news sites, discussion forums, watches videos, and reads personal blogs they are exposed to display marketing ads. These ads are just like what magazines and newspapers have been doing for years. They use great content to sell products and services to their readers. The value of display marketing in a new product launch is that you can show ads to people that would otherwise be unaware of the new product.
The disadvantage of search marketing is that it requires the person to search for that particular keyword in order for them to see one of your ads. Display marketing can put an ad in front of millions of people that are all equally valuable to that advertiser.
For example, let’s say you are launching some new running shoes for people with back pain. People would not search for “running shoes for back pain” thus a search campaign would have a very difficult time getting traffic. However, a display ad could be seen by millions of people when placed on valid articles that refer to back pain and running.
Social Media
Another great way to get a new product launched successfully is to use social media. By creating a blog, writing articles, and distributing those articles advertisers can help generate buzz about a new product or service. Popular social media sites are designed to bring small things to light. Likes, retweets, shares, and discussions about your new product will help you reach new customers, specifically those customers that would have no other way of learning about your latest product.
No matter how you choose to market your newest product, we highly encourage that you have professionals help! At Transformation Marketing, we know that there is no one right way that works for all products. We can help you evaluate your product and what medium would work best for its launch!