Granddaughter Showing Grandfather Tablet, Part Of Grandparent And Grandchild Passing Time Together Set Of Illustrations

Marketing Strategies by Generation: Part I

One of the most common ways to break down consumer demographics is by categorizing them based on the generation they were born in. While it’s not always a great idea to generalize a population of people whose ages vary 15+ years, categorization by generation makes sense; many people grew up in a similar era and […]

Consumer trends to anticipate

Consumer Trends to Anticipate in 2019

A new year brings both optimism and anxiousness into the marketing equation. What will happen this year? What will change? What will marketers have to adapt to? 2018 brought tremendous amounts of change which will certainly carry into 2019. Lucky for marketers, these events, trends, and advancements allow us to predict what 2019 has in store. […]

Multiple forms of media

How Combining Content Tells the Whole Story

My favorite course in my undergrad was JOUR 407: Data Journalism and Visualization. What I thought would be countless hours of reporting and math turned into mostly tedious tasks like searching through endless files of public data and cleaning out spreadsheets. (yawn). But the 10 percent of the time spent making the data meaningful was […]