Press Release Writing Tips

Quick Tips for Writing a Press Release

Press releases are a great tool for publicizing marketing strategies. While marketers will only write them on occasions, press releases work particularly well with events, such as fundraisers, charities, and grand openings I have been on both sides of this ball; when I was a reporter in college and now as a content marketer. I […]

Storytelling mediums

The Marketing Power of Storytelling

As marketers, we know that the industry is ever changing. An effective strategy two years ago might be ancient today. For instance, data from social media sites like Facebook made a tsunami in the marketing industry. But those days are probably a thing of the past due to the social site’s own missteps—consumers are skeptical […]