Storytelling mediums

The Marketing Power of Storytelling

As marketers, we know that the industry is ever changing. An effective strategy two years ago might be ancient today. For instance, data from social media sites like Facebook made a tsunami in the marketing industry. But those days are probably a thing of the past due to the social site’s own missteps—consumers are skeptical […]

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Blackstone Certified – A Storyboarding Success Story

We recently worked with Andrew Sciba from Stella Productions on a video for Blackstone. We started with a concept of superheroes and an idea of what we wanted in the video, but how are you supposed to get from an idea to a final project? Storyboarding. A storyboard is a sequence of drawings showing how […]