Facebook, like Twitter, is a fantastic social tool that we’ve seen many companies have great success with in the past. However, like always, this type of marketing works… when used correctly.
At the risk of sounding like a broken record, I’m going to quickly recap the points to brought up in the Tweets Gone Bad blog, since they are also very relevant for Facebook.
1. If you don’t know how to use it, don’t learn using your business page.
2. Learn how to connect to your audience; don’t oversell.
We’ve also addressed how to handle negative feedback in past blogs. But here’s a sample of what NOT to do:
Nestle was apparently fed up with spam on their wall, so instead of simply deleting truly irrelevant posts (like we do, here at Transformation Marketing), here’s the post they sent out:
“This page is for fans of Nestlé. Linkspamming, abuse etc will be removed, and repeat offenders will be excluded… we welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic – they will be deleted.”
Now, this alone was unnecessary, but when they started catching heat for this, they took their blunder even further by responding like this:
Needless to say, we don’t recommend talking this way to your customers.
The Balance
There are a few balances to Facebook. One balance includes an audience and good content. The other balance includes overposting and underposting.
You can be putting out the best content in the world, but if no one is seeing it, it’s worthless. On the other hand, you can have a huge audience, and if your content is… excuse my french… crap, then it’s, again, worthless.
If you’re only posting once a month, you’re page is likely to be forgotten. If you’re posting 3-4 times a day, you’re page is likely to be overlooked when you actually post something important. (Keep in mind that there are times when it’s okay to overpost, but those occasions are few and far between.)
If you would like to report of an Ad Gone Bad, please contact us at info@transformationmarketing.com.
Note: We are a marketing firm, not a law firm. We are not aware of any copyright laws we may be violating by posting pictures of advertisements that are in the public domain to this blog. This site is just for fun. If you own the rights to any of the pictures or ads posted and feel that violated your copyright, please contact me and we will remove it. If you want us to fix your marketing mishap we can do that too.