Utilizing video marketing

Utilizing Video Marketing

Video-centric marketing has become incredibly popular in the last decade, especially with the advent of social media campaigns. Younger consumers are also more likely to say that video ads are the most notable kind of marketing material. Research indicates that branded content, including promotional videos and product instructionals, often performs better than pre-roll video advertisements.

IGTV: Should Your Business Be Using It?

Whether or not you decide to use IGTV for your business now, it is important to know about the service for potential future campaigns. IGTV is a new platform, but it is generating a lot of buzz in the tech and media circles. In this article, we will introduce you to IGTV, its basic setup, and potential benefits. By the end, you should know whether your business should be using IGTV.