Is Digital Video More Popular Than TV Marketing?

Digital video has been gaining tremendous ground in recent years. While young people use the internet more than older demographics, every generation has increased its internet engagement. For millennials, especially, traditional TV seems to be losing its historical influence. Millennials have already been spending more time on their smartphones than watching TVs for a few years. Nevertheless, traditional TV marketing has continued to hold massive influence over millennial purchasing decisions. 

Utilizing video marketing

Utilizing Video Marketing

Video-centric marketing has become incredibly popular in the last decade, especially with the advent of social media campaigns. Younger consumers are also more likely to say that video ads are the most notable kind of marketing material. Research indicates that branded content, including promotional videos and product instructionals, often performs better than pre-roll video advertisements.