How to Use YouTube for Your Business

YouTube is often not business owners’ first thought when they think about using social media to promote their business. Most of the time, entrepreneurs think about Facebook, Instagram, Twitter, and other sites. Despite this, YouTube is one of the most popular social networks on the planet. Many people are surprised to find out that YouTube is the second biggest website worldwide. YouTube makes this available to businesses operating on the platform. This massive audience means that businesses can generate increased traffic. They can further engage potential customers, leading to more conversions and higher profits.

Viewfinder of video camera looking at green screen set

The Value of Video in Marketing

In this digital age, businesses have begun to rely heavily on the power of video to gain the attention of current and prospective customers. Let’s face it, customers today prefer visual over written content and are more likely to sit through a video presentation than read a lengthy article. That said, we’re reaching a point […]