One of the most common ways to break down consumer demographics is by categorizing them based on the generation they were born in. While it’s not always a great idea to generalize a population of people whose ages vary 15+ years, categorization by generation makes sense; many people grew up in a similar era and […]
The U.S. advertising spent more than $190 billion in 2016. There’s no absolute data on the total amount of ads created, especially when considering social media marketing. So let’s just mark the total as “a lot.” The U.S. advertising industry is projected to spend over $2018.93 billion in 2018, increasing to $259.10 billion by $2021. […]
Contrary to popular belief, traditional media is not dying; it’s just changing. The way we consume media is changing, and the amount of time we spend consuming it is changing. According to new reports by Spectrum Reach and Nielsen, 84% of smartphone and tablet owners use their devices as second screens while watching TV. It’s […]
