LinkedIn has become a social network used for far more than finding and recruiting talent. It has also become a powerful search tool and social platform with strong content, influence, and reach. Stay ahead of the curve by learning how to optimize the use of LinkedIn for your business.
social media marketing
We’ve mentioned the shift toward advocacy marketing in recent posts as a strategy all businesses should use but should proceed with caution while doing so. Recently, Super Bowl 53 provided marketers with an excellent case study of the pros and cons of advocacy marketing. The Super Bowl is not only known for football, but for […]
Unless you live under a rock, you probably know Facebook is facing its biggest obstacle yet. The recent Cambridge Analytica scandal is the tech giant’s glaring black-eye of 2018, a scandal which prompted the #quitfacebook hashtag and a two-day Senate hearing on the subject. In order to skirt potential regulations from the U.S. government, Facebook […]