Social media marketing plays an instrumental part in modern brand-building. This is one industry standard that can’t be emphasized enough: if you run a business in the modern market, you need a social media presence. It doesn’t have to be big and flashy, but it needs to be smart, substantive, and effective. For entrepreneurs with little or no experience in social media marketing, this can seem daunting. In reality, the foundation of a social media marketing strategy is pretty straightforward.
social media marketing
LinkedIn has become a social network used for far more than finding and recruiting talent. It has also become a powerful search tool and social platform with strong content, influence, and reach. Stay ahead of the curve by learning how to optimize the use of LinkedIn for your business.
We’ve mentioned the shift toward advocacy marketing in recent posts as a strategy all businesses should use but should proceed with caution while doing so. Recently, Super Bowl 53 provided marketers with an excellent case study of the pros and cons of advocacy marketing. The Super Bowl is not only known for football, but for […]