Search engines and reviews

Search Engines and Reviews

Almost every single person in America has used a search engine at some point in their lives. Whether you use Bing, Yahoo, Ask, or most commonly (used by right around 75% of the population), Google, chances are that if you’re reading this blog, you have almost certainly used a search engine just within the last week. Now that we’ve established the importance of search engine optimization, let’s look at online reviews. While 100% of you probably use a search engine of some sort, there are probably still many of you (or most of you) who also read and/or leave reviews.

Color psychology and the importance of choosing the right brand colors

Color Psychology and the Importance of Choosing the Right Brand Colors

Your logo says a lot about your company. If well-executed, your logo can become an essential part of your company’s image for your audience. Examples abound, from McDonald’s famous golden arches to Coca-Cola’s trademark red and white cursive script. Newer brands have more flexibility but far less recognizability. Creating the right logo and marketing materials is all about securing customers’ attention. One of the simplest but commonly overlooked aspects of marketing is color.

All About Google Certifications for Newcomers

All About Google Certifications for Newcomers

Google Ads certifications are professional accreditations offered by Google. Google provides certifications to individuals for showing their skills in both basic and advanced Google Ads skills. These certifications let individuals show potential business prospects and employers that Google recognizes their expertise in online marketing. Google offers its certifications through its Skillshop online training platform. These certifications are provided to individuals at no cost.