Brand guides help you and your marketing team create parameters for your brand’s common elements, such as logos, fonts, colors, and images. Brand guides aid in keeping your brand consistent in its appearance and messaging.
Picking the right fonts can be tricky. By knowing a few font pairs that always go together, you can help keep your marketing materials consistent and appealing. Making sure you use fonts that go well together can be the difference between a marketing mess and success.
Instagram takeovers began as a way for brands to interact and collaborate with their Instagram audience. Takeovers allow companies to make their marketing experience engaging and fun. Takeovers have become one of the most important ways for companies to market their brands on Instagram.