So…what is a Bounce, anyway? In a nutshell, a Bounce is when a user goes to your website, briefly looks at 1 page then leaves (single page views). A lot of people look at their Google Analytics and see “Bounce Rate 63%” they then gasp and hit the panic button and assume “This is terrible! […]
A decade makes a world of difference. In a 10 year span, you would expect things like fashion, music, and technology to change. But, did you think about changes in the marketing industry? As society shifts, marketing shifts with it. Arguably, the last 10 years have seen the greatest technological growth ever. In 2009, the […]
We’ve mentioned the shift toward advocacy marketing in recent posts as a strategy all businesses should use but should proceed with caution while doing so. Recently, Super Bowl 53 provided marketers with an excellent case study of the pros and cons of advocacy marketing. The Super Bowl is not only known for football, but for […]
