A key to advertising successfully on social media is figuring out which platform generates the most return visitors for media sites. This can be a surprisingly complex question. In certain cases, it may not even have one answer. Certain social media platforms may be more effective for certain advertisers or specific industries. However, research indicates that there is an answer to the question of which social media platform generates the most referrals to exterior sites. In this article, we will go over some of the benefits of these platforms when it comes to gaining return visitors to media sites.