GIFs are animated graphics that are able to be shared across social media platforms. They are quickly becoming one of the most enjoyable ways to convey feelings to others through video. They have grown in popularity so much, that there are entire websites solely...
In this digital age, businesses have begun to rely heavily on the power of video to gain the attention of current and prospective customers. Let's face it, customers today prefer visual over written content and are more likely to sit through a video presentation than...
Pesky Problem Most people won’t seek out a foundation specialist until their basement floods or has water issues, and with little rain, we needed to deploy a strategic plan to generate leads for Epp Concrete when the weather wasn’t demanding action. In past marketing...
Pesky Problem After having a record-breaking open house in spring of 2016, both the Ty’s team and the TM team were a little nervous going into the 2017 open house. Since customers typically do not purchase their mowers annually, we wondered if we’d have the market to...
Social media is a powerful tool if used correctly, and paid social media ads are no exception. In fact, some would argue that using paid social media ads is becoming necessary for an effective digital marketing strategy. They attract new leads and captivate a broader...
Pesky Problem Lincoln Orthopaedic Center (LOC) used to spend a lot of budget on traditional print media, missing out on priceless online opportunities. With a staff change in their marketing department, they were open to new ideas and some outside help. In initial...
Pesky Problem Making a national brand like Papa John's feel like a local restaurant can be a challenge. The local owner wanted to separate himself from corporate persona and help local consumers understand that even though they are a national brand, they are locally...
Pesky Problem Originally, a Fremont Contract Carriers (FCC) advertisement was seen on a newspaper email blast for driver recruitment. Knowing that it is a national company based out of Fremont, Nebraska, we were curious how a local email ad would fulfill their need...
Every year, businesses look at the latest marketing trends to ensure they're learning the new methods and tools to remain competitive in the ever-changing marketing industry. Below are some of the latest marketing budget trends to look out for in 2018. Video Content...