We live in a content-driven web world. Consumers value insightful content, Google promotes it, and marketers bow down to both. As marketing strategies grow, so does the need for creative and insightful content. Unfortunately, we all eventually hit a creative wall in...
We see it all the time. Business owners are called weekly, sometimes even daily by reps letting them know of all the amazing marketing mediums they have to offer. Recently, I’ve gotten an extra taste of this. At the beginning of this year, I started my own little side...
Social media has brought advertising to the age of viral marketing. Now, more than ever, advertisers are throwing an increasing amount of haymakers, rather than jabs, in hopes of landing the knockout punch that rockets their campaigns into the viral stratosphere. But...
In a world with so much information in the palm of your hands, marketing your small business to cut through that clutter is essential. A smartphone is more powerful than the computers used to launch NASA’s Apollo space shuttle. These phones have access to infinite...
In today’s business environment it is nearly impossible to avoid any tasks that involve dipping a toe in the digital world. Let’s face it, this is the reality of the Digital Age. No one is free from the 1’s and 0’s of software anymore. With as often as we interact...
Illumination Entertainment’s marketing strategy for The Grinch was sort of weird. But it was so good. The advertising team created a Twitter account where they trash talked NBA players and heckled NFL teams, the Grammy-nominated rapper (Tyler, the Creator) who created...
It’s not a hot take to say that marketing is growing faster than ever. In fact, recent data from the Bureau of Labor Statistics shows the marketing industry ranks in the top 15 job occupations for growth in the U.S. With the ever-increasing amount of marketing...
So, Facebook has shut down your Ad Account. Without warning. Without giving you a reason. Just…because. What’s next? Well, stress will probably be involved in the process at some point. So will frustration and, let’s face it…most likely a fair amount of anger as well....
Here at TM, we’re always looking for sources and methods to continue our education, follow trends and stay ahead of the learning curve. Here are a few of our favorite websites and sources that help us stay sharp. April: There are several online publications and...