The internet as a whole is going bananas over content. It’s everywhere, including throughout social media, where endless streams of short-form content flow with viral long-form posts sprinkled here and there. But social media is just the tip of the iceberg. In recent...
marketing
9 Tips to Optimize Email Marketing Strategies
Email marketing is more difficult than most people assume. Whether it be a promotional campaign or weekly subscription to educate subscribers, constantly creating emails that inform and also entice, is a tall task. Like any marketing campaign strategy, there will be...
Valentine’s Day: A Centuries Old Holiday or Marketing Gimmick?
The month of February is known as the month of love, and it’s 100 percent because of Valentine's Day. For many couples, this holiday is an excuse to celebrate their romantic relationship, or even show love for a platonic friendship. On the other hand, singles may see...
Consumer Trends to Anticipate in 2019
A new year brings both optimism and anxiousness into the marketing equation. What will happen this year? What will change? What will marketers have to adapt to? 2018 brought tremendous amounts of change which will certainly carry into 2019. Lucky for marketers, these...
The Marketing Power of Storytelling
As marketers, we know that the industry is ever-changing. An effective strategy two years ago might be ancient today. For instance, data from social media sites like Facebook made a tsunami in the marketing industry. But those days are probably a thing of the past due...
TM: Holiday Blood Drive
Did you know that less than half of blood drives that take place in December meet their donation goal? Unfortunately, it's true. However, you well know that Transformation Marketing does not shy away from a challenge! So, despite the statistics, we decided to take on...
Make Your Social Media Stand Out
It’s pretty clear nowadays that social media plays an important role in marketing for ALL businesses. Whether you’re a small family-owned bakery, a large law firm, or a non-profit looking to raise money, having a strong social media presence can greatly increase your...
FCC: Hello, from Santa Claus!
We rolled out the FCC Santa Claus Campaign to show the Fremont Contract Carriers staff, drivers, and page followers that they and their families were at the forefront of FCC's thoughts during the holiday season. Drivers, staff, and anyone who followed their Facebook...
Hire From Outside Industries
The Majority of today’s youth have a similar path ahead of them: Step 1: Graduate High School Step 2: Graduate College Step 3: Land a job Not to say that a college degree isn’t worth it—everyone can benefit from further education—but a Bachelor’s degree today is...








