Did you know that less than half of blood drives that take place in December meet their donation goal? Unfortunately, it’s true. However, you well know that Transformation Marketing does not shy away from a challenge! So, despite the statistics, we decided to take on an added challenge and host ours the day after Christmas.
We promoted the blood drive through online channels as a part of our 15 Acts of Kindness to celebrate 15 years in business, as well as putting up flyers around town so that the community could join us in donating blood to save a life during the holiday season as well. We also created an event to help remind people as the day got closer and went live on Facebook as a few of our staff members donated earlier in the day so people who saw the video could still have a chance to get down and donate as well.
And guess what!? We met our Holiday Blood Drive goal of 18 units, including 5 first-time donors who stepped up to the plate to give. We want to extend a big thank you to our community, those who helped out, the donors, and the Nebraska Blood Bank for coming out and helping to make this blood drive a success.
And stay tuned, too, we plan to continue to host more blood drives in the future, so keep an eye out for more information!