We rolled out the FCC Santa Claus Campaign to show the Fremont Contract Carriers staff, drivers, and page followers that they and their families were at the forefront of FCC’s thoughts during the holiday season. Drivers, staff, and anyone who followed their Facebook page could submit an online form with their children’s names, ages, and what they wanted for Christmas to get a personalized video from Santa.
Our first year turned out to be quite successful, as we created over 20 videos for more than 40 children, and year two that number increased by over 40%. Each child not only received the video from Santa (played by our Sales Rep, Travis), but was also sent a package of candy and a “Nice List” certificate. This retention effort for Fremont Contract Carriers went over exceedingly well with many of their staff commenting how nice it was of the company to do this and how much their children enjoyed it.
Of course, we had some fun of our own while making the videos, too. Travis, who plays Santa for their local community every year, was reminded that Santa’s are certainly big boots to fill. It isn’t easy playing the man in red and remembering all the names and desires of each child. Check out the bloopers real we put together and relive a little of the holiday fun!