If you have your own business, you already know how tough it is to organize your marketing efforts. The difficulty of running your own marketing campaigns is what leads so many business owners to hire their own marketing directors. Marketing directors play an important role in assembling, managing, and coordinating your company’s marketing efforts. But just what does that look like on the practical level? What is the role of a marketing director? And what difference can having one really make for your business?
Marketing is like chess. It’s all about strategy. Strategy is the meat and potatoes of any successful marketing campaign and, without a solid plan, the mission will fail. But enough with the metaphors, here’s five things to know and love about marketing strategists: Strategists know it all. No one likes a know-it-all, unless they’re planning the course […]
At Transformation Marketing, we take pride in the mission and values of our clients. Before we get our hands dirty, we take the time to get to know our clients and develop a feel for the brand in its entirety. Here are a few questions we take some time to ask before we dive in: […]