If you have your own business, you already know how tough it is to organize your marketing efforts. The difficulty of running your own marketing campaigns is what leads so many business owners to hire their own marketing directors. Marketing directors play an important role in assembling, managing, and coordinating your company’s marketing efforts. But just what does that look like on the practical level? What is the role of a marketing director? And what difference can having one really make for your business?
I’m not a doctor. I’m not a lawyer. I’m not a mechanic. I’m not an accountant. There is a reason I don’t do any of those jobs. You wouldn’t hire me to do any of these jobs. I’m not trained to do them. I don’t have the skill set to do them. And, I wouldn’t […]