Merry Grinchmas!

Illumination’s Marketing Strategy for “The Grinch”. Weird? Clever? Both.

Illumination Entertainment’s marketing strategy for The Grinch was sort of weird. But it was so good. The advertising team created a Twitter account where they trash talked NBA players and heckled NFL teams, the Grammy-nominated rapper (Tyler, the Creator) who created the movie’s theme song is banned from the UK, and multiple advertisements showed real-life […]