Holiday Marketing

Holiday Marketing Tips

The summer may be a slower season on the holiday front, but there are still festive days to be had. June holds Father’s Day, while July offers Independence Day in the lull of the summer. And don’t forget that once Labor Day hits, we’ll be back in the big annual holiday season before you know […]

Merry Grinchmas!

Illumination’s Marketing Strategy for “The Grinch”. Weird? Clever? Both.

Illumination Entertainment’s marketing strategy for The Grinch was sort of weird. But it was so good. The advertising team created a Twitter account where they trash talked NBA players and heckled NFL teams, the Grammy-nominated rapper (Tyler, the Creator) who created the movie’s theme song is banned from the UK, and multiple advertisements showed real-life […]