Flyers are one of the basic marketing materials every business owner should be familiar with. Flyers are a great option for promoting events, products, sales, and services. Flyers also play an important role in conveying accurate, appealing information about your business in a quick, digestible format. When making business flyers, there are some basic principles to keep in mind to ensure you are effectively using your advertising space to draw in your audience. Here are the first steps to making a flyer that will help you capture your audience and improve your conversion rate.