As brilliant as your marketing professor may have been years ago, college-level knowledge won't cut it in the real world. Marketing is an ever-changing industry that only gets more competitive. If you want your brand or business to succeed, you must continue learning...
It's December again, marking the season of gift-giving. Marketers are buckling down to launch their holiday campaigns in time for the surge of shoppers. They're pulling out all the stops for their ads, further intensifying the competition between brands. Christmas ads...
People's viewing preferences have changed drastically over the past few decades. Back in the day, cable TV was our primary source of entertainment. We had to memorize the schedules of our favorite shows because they were on only at certain times. But now, OTT is...
When you Google something, do you ever venture to the second page? Most users don't because they find what they need on the first. That's why brands and businesses should always aim for higher rankings on SERPs. Landing on the first page means you have higher...
Online advertising is an essential part of many businesses' marketing strategies. But many digital marketers are still unfamiliar with or intimidated by the pay-per-click (PPC) concept. And they're missing out. PPC is a cost-effective strategy that helps businesses...
Dealing with messy files is like rummaging through a chaotic closet. You waste time and energy because you can't find what you need. Fortunately, simple organization techniques can prevent all that unnecessary stress and frustration. If your digital files are all over...
Social media has come a long way and is no longer just for personal use. It's now a powerful marketing tool that can help businesses engage with their audience and drive sales. However, there's a careful science behind it. If you want to build your brand on various...
When you're passionate about a project and the creative juices are flowing, it can be tempting to jump right in. However, you’ll find it beneficial to develop a creative brief first. It can feel like a project in itself, but taking the time to do a creative brief can...
Facebook may not be the trendiest social media platform these days. But it's the largest, making it an invaluable business marketing tool. Building your brand's presence on Facebook can help you reach a larger audience, drive engagement, and boost sales. It's...