Brand guides help you and your marketing team create parameters for your brand’s common elements, such as logos, fonts, colors, and images. Brand guides aid in keeping your brand consistent in its appearance and messaging.
Picking the right fonts can be tricky. By knowing a few font pairs that always go together, you can help keep your marketing materials consistent and appealing. Making sure you use fonts that go well together can be the difference between a marketing mess and success.
Customers crave authenticity from brands like never before. Making a brand personal is the best way to provide an authentic experience for customers. By making your brand personal, you will show the world that you are more than just a business. There are relatable people behind the scenes that want to connect with the customers. […]