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The Best Books and Podcasts for Marketers

The Best Books and Podcasts for Marketers

As brilliant as your marketing professor may have been years ago, college-level knowledge won't cut it in the real world. Marketing is an ever-changing industry that only gets more competitive. If you want your brand or business to succeed, you must continue learning...

Is OTT Advertising Right for You?

Is OTT Advertising Right for You?

People's viewing preferences have changed drastically over the past few decades. Back in the day, cable TV was our primary source of entertainment. We had to memorize the schedules of our favorite shows because they were on only at certain times. But now, OTT is...

How to Get on the First Page of Google

How to Get on the First Page of Google

When you Google something, do you ever venture to the second page? Most users don't because they find what they need on the first. That's why brands and businesses should always aim for higher rankings on SERPs. Landing on the first page means you have higher...

What Makes a Great PPC Campaign?

What Makes a Great PPC Campaign?

Online advertising is an essential part of many businesses' marketing strategies. But many digital marketers are still unfamiliar with or intimidated by the pay-per-click (PPC) concept. And they're missing out. PPC is a cost-effective strategy that helps businesses...

How Often Should You Post on Social Media?

How Often Should You Post on Social Media?

Social media has come a long way and is no longer just for personal use. It's now a powerful marketing tool that can help businesses engage with their audience and drive sales. However, there's a careful science behind it. If you want to build your brand on various...

Facebook Updates That Businesses Should Explore

Facebook Updates That Businesses Should Explore

Facebook may not be the trendiest social media platform these days. But it's the largest, making it an invaluable business marketing tool. Building your brand's presence on Facebook can help you reach a larger audience, drive engagement, and boost sales. It's...