A boy and a girl diving at the same time into a pool with a digital tablet form. Near the side of the pool, a girl reads in a digital tablet and another girl speak on the phone.

Great Apps for Creating Eye-Catching Photos for Social Media

It’s no secret that incorporating photos and other types of media makes your social media posts appeal to wider audiences, but what if you’re unsure how to create your own eye-catching photos? Fortunately, technology has evolved to the point where an individual no longer needs a degree in graphic design to create photos. There are […]

A boy and a girl diving at the same time into a pool with a digital tablet form. Near the side of the pool, a girl reads in a digital tablet and another girl speak on the phone.

How ACR will Change the Advertising World

With the internet continuing to evolve, some of the “old ways” of advertising are becoming obsolete. Take print and television ads for example. Many newspapers have ditched their delivery schedules and moved their content online, prompting advertisers to do the same. With the popularity of dynamic creative optimization (DCO), marketers are better able to reach […]