Personalization at Scale – The Newest Trend for Marketers

Personalization has drastically changed over the years. In the beginning, personalization was merely using a customer’s name in an email. Now, personalization has evolved to provide people with product recommendations based on their preferences. Brands have realized that personalized marketing materials are more engaging and get better results. This has caused many marketers to create […]

Top Grammar Mistakes

Remember back in English class, when you thought you would never use the lessons your teacher went over in class? Fast forward a few years, and you spend your days writing copies for websites and creating blog posts. Now, you realize a single grammar mistake can cause potential customers to choose another company. Check out […]