A Social Media and SEO Strategy

social media and seo

You want to improve your rank on search engines? Well, one place that might make the difference for you is social media! Social media is a powerful tool when it comes to moving up in search engine results. Here are a few tips that you can do to improve your social media and SEO game…

 

Tips for Social Media and SEO

 

Be Descriptive

If you’re setting up your social profiles for the first time, fill out as many details as you can. Take advantage of the “About” section on Facebook or your Instagram bio. As a business, add relevant keywords, contact information, and links so that people can get a true understanding of who you are and what you do. 

 

Have a (Real) Following

It goes without saying, the more followers you have on Facebook, Instagram, Twitter, etc., the more popular you’ll be as a search result. The important thing here is that your followers must be real! Some people grow their following by “buying” fake profiles to follow them. Search engines can recognize fake accounts based on their usage and information. The moral of the story is to grow your following organically. The best way to do that is by posting good content, engaging with those who interact with your account, and being consistent. 

 

Get Engagement

This goes hand in hand with the first tip. With more followers, you’ll likely get more engagement through likes, comments, and shares. Sharing or retweeting can leverage your content because it is a snowball effect. Your followers share it with their followers, who shares it with their followers, who shares it with their followers… it just keeps going! If you really have your sights set on growing your fan base, host a giveaway or offer a reward for liking/commenting/sharing your content. 

 

Put Effort Into Your Content

Whether you’re posting a blog on your website or a photo to your Instagram, search engines like high-quality stuff. If you’re going to be linking a blog on social media, it should be worthwhile. We typically shoot for at least 400 words or more in a blog post. In the same context, photos and images should also be high-quality. Search engines can scope out thin, cheap content, so make sure you have something to say or share. 

 

Be Relevant

There’s no point in putting content out there just for the sole purpose of merely existing. You want to create content that makes sense to you and your followers. After you’ve established your presence, you should get a feel for who your audience is and what they like, so try to post content that is relevant to them (but still feels natural to you). Start conversations about trending topics or current events, which will make it easier for you to connect with people personally. 

 

Closing Thoughts

Do you have a strategy for social media and SEO? As you strategize, think about how they complement each other. Yes, it will take more work and effort on your part, but you can get more out of your results by utilizing social media! 

 

For more social media and SEO help, turn to Transformation Marketing in Lincoln, NE. Give us a call at 402-788-2896!

 

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