An important aspect of branding that can have a huge impact on your product or company is color. You may think that companies choose certain colors to represent their products and services simply because the colors work well together, but there is much more that goes into it. It is true that color preferences are dependent on personal experiences, but certain colors evoke certain messages within consumers.
It would be ridiculous to think that color can control all emotion− that when a person sees the color yellow, they’re all smiles for the rest of the day. However, the color yellow is representative of optimism, clarity, and warmth, and it can subconsciously enhance a person’s mood. It makes sense for brands that want to reflect these values may choose yellow to as a part of their color scheme.
Here’s a breakdown of colors and the related emotions that are reflected in them:
Yellow: optimism, clarity, warmth
Orange: friendly, cheerful, confidence
Red: excitement, youthful, bold
Purple: creative, imaginative, wise
Blue: trust, dependable, strength
Green: peaceful, growth, health
Grey: balance, neutral, calm
Take a minute and think of some well-known brands and the colors that represent them. Coca-Cola, for example, uses red as its main color. Coke has always sought a fresh, cool consumer perspective. The color red reinforces that Coke is exciting and the flavor is bold. Whole Foods has a green logo, which represents growth and health. Whole Foods strives to deliver the healthiest products to their customers.
At Transformation Marketing, we specifically chose the colors in our palette to be warm, rustic, and muted. We have orange in our color scheme because it represents our team. We strive to be cheerful, encouraging, and confident in the work we produce. The Transformation colors represent the roots of our company as well. The rustic tones are reflective of the rural area that we work in and the agricultural companies that became our first clients.
Even though colors might not evoke much emotion to all, for many of us, they represent feelings and memories. Companies are strategic in picking a scheme of colors that will best reflect the brand’s values while simultaneously appealing to consumers. The Transformation team specializes in eye-catching, personal, and meaningful branding and logos that will perfectly represent who you are as a company!