With all the marketing efforts that every business puts in, you know that reviews and ratings have a place. In fact, they may even be some of the most important first impressions your business has online. However, reviews can be a tricky subject. You might not know...
Almost every single person in America has used a search engine at some point in their lives. Whether you use Bing, Yahoo, Ask, or most commonly (used by right around 75% of the population), Google, chances are that if you’re reading this blog, you have almost...
Repurposing marketing materials for different social media platforms can help you save time and money without losing the benefits of using multiple platforms. By repurposing your marketing material across major platforms, you can maintain a consistent online presence...
Recruitment marketing has several advantages for businesses looking to engage potential new talent better. Recruitment marketing is a rising discipline emerging in human resource circles. It uses digital marketing strategies to better attract, engage, and secure new...
Your logo says a lot about your company. If well-executed, your logo can become an essential part of your company's image for your audience. Examples abound, from McDonald's famous golden arches to Coca-Cola's trademark red and white cursive script. Newer brands have...
The Problem: The registrations for Lincoln Youth Football were coming in a little more slowly this year than they did last year due to the long winter. We knew we needed to do a push that would help turn that around once the weather started to improve and we knew...
Google Ads certifications are professional accreditations offered by Google. Google provides certifications to individuals for showing their skills in both basic and advanced Google Ads skills. These certifications let individuals show potential business prospects and...
Google Analytics has a lot to offer to entrepreneurs and advertisers. However, beginners can sometimes find the early days of Analytics a bit intimidating. Analytics has an extensive number of tools and an assortment of data that it can be difficult to figure out...
Many business owners have heard that they can use personality tests to help their team. However, not all business owners have been informed of the various potential benefits of using personality tests. With the right personality test for your setting and environment,...