Google Analytics has a lot to offer to entrepreneurs and advertisers. However, beginners can sometimes find the early days of Analytics a bit intimidating. Analytics has an extensive number of tools and an assortment of data that it can be difficult to figure out which metrics to focus on. Figuring this out is obviously key — without knowing how to use Analytics, you can end up wasting a lot of time (and potentially money) focusing on the wrong things.
Making this decision is tough because determining which metrics and reports are most important depends on each individual business. Despite this difficulty, there are some factors that practically every Analytics user should keep an eye on, especially newcomers. In this article, we will unpack the three key things to look at in Analytics for beginners. One of the major benefits of Analytics is that it lets you use your Dashboard to see data at a glance by porting in individual reports. Using this feature makes it much easier to keep track of important metrics.
1st Key: Your Visitors
You need to keep tabs on your visitors first and foremost. It is vital that you understand who your visitors are and how they use your website to make improvements. This means looking at how many pages individuals visit, how long they spend on your site, how many pages they view before making a purchase, or seeing their last activity before leaving are all powerful clues for self-improvement. These metrics can help you find weak points in your presentation and strengthen your site. You can break all this information down from the Visitor Overview report. This report shows you a summary of your data over a period of time.
2nd Key: Your Sources
Your sources are where you derive your traffic. This is an incredibly important metric because you need to know how your advertising campaigns are performing. You can track if your traffic is coming from branded searches, paid advertising, or being searched for directly. When you optimize this metric by getting more organic keyword phrase rankings, you should see more organic visits to your site. You may then be able to put less time and resources into paid marketing.
You can check your traffic by looking at the Traffic Sources Overview report. Pay close attention to the graph data located here. You can see here which sources referred the most traffic to you. This helps you see if certain marketing ventures are worth the time or money. It can also tell you if what you are doing is working or needs to be adjusted. Tracking your sources of traffic is key to making the right advertising moves.
3rd Key: Your Landing Pages
Make sure you keep a close watch on the user data from your landing pages. This helps you know whether you are meeting the needs and interests of the traffic you get. These metrics also tell you if your PPC advertisements are a worthwhile investment. You need to check what your PPC traffic does once it reaches your landing page to improve it. The goal is to get visitors to what they are looking for as easily as possible.
If you have high bounce rates on PPC landing pages, you need to improve them. This can also increase what you pay per click since the quality scores of keywords is likely low. If your organic search traffic has a high bounce rate, you may need to figure out if your landing pages have what these visitors are looking for.