Why doesn’t traditional recruiting work anymore? Well, job seekers aren’t just scanning the newspaper’s classifieds and leaving it at that. Job seekers are now turning to online searches. They are looking at your website, social media, and reviews, too. Before an...
For employers, the pressure is on for picking the right candidate. While the hiring process is stressful for both parties, this is where the importance of employer branding comes in. Employer branding not only attracts the best talent, but it helps keep the best...
When the European Union adopted the General Data Protection Regulation (GDPR) in 2018, it was heralded as the most stringent security and privacy law in the world. Even though the European Union passed it, the GDPR impacts any business that collects data or targets...
Did you know that goldfish have higher attention spans than humans? While you can hold a goldfish’s attention for nine seconds, you only have eight seconds to wow humans. That hasn’t always been the case. The human attention span used to be 12 seconds, but then the...
Research has shown that you have about eight seconds to capture people’s attention. That’s the length of the average attention span, and if you fail to capture the audience in that time, you’ve lost your chance to convert a potential customer. The question is, then,...
When Ray Tomlinson sent the world’s first email in 1971, he probably had no idea what the technology would become. He sent the test message to himself, and then, the following year, Larry Roberts created the first email management system. It wasn’t long until...
As you know, last week wrote a blog about ‘“Value Add” is the Name of the Game for Marketers During the Covid Crisis.’ We shared how we’ve been able to better serve our clients and how we’ve sought out more opportunities. This week, we’ll continue on this topic of...
Value add is a term we use often with traditional media buys. You would create a schedule based on a percent “value add”, which are additional free spots that may land in unsold inventory. However, that term is so much more than that- especially as of recent! Over the...
Having a blog isn’t enough- You need to update it regularly to maximize benefits. You should blog at least once a week to get the results you want. Continue reading to find out what you can expect if you post regularly. Increase Traffic When you blog regularly, you...