Why doesn’t traditional recruiting work anymore? Well, job seekers aren’t just scanning the newspaper’s classifieds and leaving it at that. Job seekers are now turning to online searches. They are looking at your website, social media, and reviews, too. Before an interviewer even reaches your door, they have already built a reputation for your company in their mind. So, to ensure that that reputation matches your company’s true colors, recruitment marketing should be adopted.
What is recruitment marketing?
Recruitment marketing is the process of attracting and retaining talented individuals to your company by using marketing strategies. The main goal of this process is to get the right people to apply for the right jobs. You can think of it as a blend of strategies from both marketing and human resources.
Recruitment marketing has the same end goal as traditional recruiting, but the way you get there is a little bit different. Traditional recruiting typically starts with one job ad being posted in various places to generate applicants. Whereas, recruitment marketing typically starts with establishing an employer brand, and creating content that builds awareness, fosters connections, drives employee referrals, and with the end goal of generating applicants. Rally Recruitment Marketing simply put it this way, “recruiting attracts talent to jobs, whereas recruitment marketing attracts talent to employers.” All in all, the focus is on creating a brand that is so engaging that people want to be a part of it.
How to attract and retain talent through recruitment marketing?
- Build brand awareness: collaborate with other brands/influencers, use the best SEO practices, be present on social media
- Create employee values/culture content: share employee stories, give employee recognition, offer development opportunities
- Stay up-to-date on job boards/sites/posts: write a good job description, modify roles if they change, make ads social media-friendly
- Attend recruiting events: define your target audience, send invites or reminders, host your own events
- Generate employee referrals: discuss recruitment and referrals during company meetings, incentivize referrals, ask for only the basic information
- Manage the candidate’s experience: follow up early and often, communicate during the hiring process, explain interview details, be open to giving feedback
Attracting and retaining the best talent is hard to come by these days, which is why we recommend implementing recruitment marketing. By following these tips, you will build your brand’s reputation during the application and hiring process. But more importantly, you will make genuine connections with prospective employees. While it will take some extra time and money to invest in marketing, we believe that you will be thrilled by the results. Are you curious about how marketing fits into your company’s plan? Give Transformation Marketing a call today at 402-788-2896 to find out!