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The Importance of Brainstorming With Your Team
Brilliant ideas can be elusive when you're thinking of new marketing campaigns. But brainstorming sessions with your colleagues can help get the creative juices flowing. It's a technique that allows teams to gather and document fresh ideas freely. It emphasizes...
Pros and Cons of Radio Ads
With the prevalence of social media, people forget that radio advertising is still an effective marketing strategy. Radio has unique features that can help marketers tap their target audience. But as with any marketing platform, it has its drawbacks. Here are the pros...
When Is It Time to Rebrand?
Rebranding is inevitable for many companies, especially those in business for a long time. A strategic rebranding can help build brand equity and give your business an edge over the competition. It's also a way to keep up with ever-changing customer needs and...
Top Reasons You Need a Responsive Website for Your Business
The way people access the internet has drastically changed over the years. We're not limited to our desktop computers at home anymore. We now have laptops, smartphones, and tablets that let us visit any website from wherever we are. That means your site has to be...
The Differences Between B2B and B2C Marketing
There may be many similarities between B2B and B2C marketing. However, these methods target entirely different markets. They also use contrasting strategies for each social media platform to engage their audiences. Here's everything you need to know about the two to...
The Most Popular Tools for Digital Marketers
People's preference for online shopping is growing, and businesses mustn't ignore the trend. A marketing approach limited to offline efforts just won't cut it anymore. Businesses need a solid digital marketing strategy to tap a larger, more targeted audience, compete...
Why It’s Important to Secure Your Site With an SSL
As technology advances, so do cybercriminals' schemes. That's why companies must protect their customer's sensitive information, which includes addresses, financial information, and medical records. And the best way to do so is with an SSL certificate. It provides a...
SEO Mistakes to Avoid
Today, more than ever, you rely on a good SEO strategy to drive traffic to your website. An effective solution can increase sales and improve your company’s bottom line. But this marketing method isn’t always as simple as it seems. To get your company’s website to the...
Animated Videos: Different Types and How They Can Benefit Your Business, Tell Your Story
Promoting your business, brand, and offerings is crucial in today’s fast-paced, competitive world. You have many avenues to pursue and options to choose from as you build your customer base. Likewise, you can use multiple platforms, such as your website and social...