SEO Mistakes to Avoid

by | Apr 25, 2023

Today, more than ever, you rely on a good SEO strategy to drive traffic to your website. An effective solution can increase sales and improve your company’s bottom line. But this marketing method isn’t always as simple as it seems. To get your company’s website to the top of Google search results, you need to take the right steps — and avoid the wrong ones. Be mindful of the most common missteps in SEO so you can improve your search ranking.

Ranking for the Wrong Keywords

Using the right keywords is vital for a high rank on Google. This is a skill that not all marketers have, unfortunately. A big error is using generic keywords. Using broad keywords will not get enough eyes on your page. You’ll be up against many other companies, some of which will be much larger than yours.

To correct this flaw, make sure to use specific keywords. You should also make them long, which will increase the possibility that you will achieve a high rank on Google. With multiple keywords together, chances are good that you’ll have more and more visitors to your site.

Writing Bland Copy

Getting people to your site is one thing, but it’s even more important to keep them there and entice them to come back. Your content needs to be interesting, engaging, timely, and relevant. It needs to compel the visitor to continue reading and perusing your site. There are a few specifics you can do to achieve this. First, aim for 300 words or more of content. You need to show that you are the authority on the subject matter. However, be cautious not to overstuff your content with keywords. You need to place them naturally and strategically.

Failing to Make Your Website Mobile-Friendly

People are increasingly using mobile devices to consume content. Plus, Google factors your mobile content much more than it used to. If you want to rank high on Google, you must set up the mobile version of your website well. It should be easy to navigate and intuitive for users. If you are ranking low on Google, it could be because your mobile site is not responsive. You should test your site on your mobile device. Log on and go through the website, checking all the links, images, and buttons. Ensure that visitors can purchase items and see images without any trouble.

Not Paying Close Attention to Meta Descriptions and Page Titles

Your page title should be descriptive and have keywords in it. Also, if you don’t have a meta description, add one now. These elements are important for SEO driving traffic to your site. Your meta description should be around 155 characters and written in active voice. It should include a call to action and closely match the content on the page.

Not Auditing Your Websites

You should always know how well your website is performing. You can’t do this without using some analytics and tools. Examine how easy it is for people to use the functions on your site. Take a look at how fast it loads, how efficient the checkout process is, and other ways you can improve your website.

As you avoid these mistakes and use best practices for SEO, you’ll notice significant differences in your business. You will see improvements in where you rank on Google and how many people visit your website. At Transformation Marketing, we can help you achieve your SEO goals. Call us today at 402-788-2896 to get started.


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