The Most Popular Tools for Digital Marketers

by | May 19, 2023

People’s preference for online shopping is growing, and businesses mustn’t ignore the trend. A marketing approach limited to offline efforts just won’t cut it anymore. Businesses need a solid digital marketing strategy to tap a larger, more targeted audience, compete with top brands, and measure their performance accurately. It’s also more cost-effective than traditional marketing, so there’s nothing to lose.

Digital marketing involves many facets, including SEO, social media, and content marketing. Marketers, therefore, have their work cut out for them. Fortunately, there are many tools you can leverage. Here are the most popular digital marketing tools to help you execute your strategies seamlessly and effectively.


Ranking high on SERPs is one of the best ways to build a reputable name for your business. With Ahrefs, you gain access to the most relevant keywords in your industry. On their website, you can check which organic keywords are helping your competitors rank and how much traffic they get through these search terms. You can also see their best-performing content and where they’re getting their backlinks. You can enter any URL, including yours, to gain valuable SEO insights.


Semrush is another tool any digital marketer must have in their arsenal. It gives you all the essential information about your priority keywords, including their global search volume, cost per click, possible variations, relevant terms, and how easy or difficult it is to rank for them. You’ll have a much easier time brainstorming for keyword ideas when you have a clear picture of a keyword’s potential.

Google Analytics

There’s no room for guesswork in digital marketing. You must base all your decisions on facts and data to attain your marketing goals. Google Analytics can help lead you in the right direction. This robust tool lets you customize your dashboard and set up specific metrics so you can access the information you need. You can discover who’s visiting your website, which pages they frequent, and how your business is doing overall. With these real-time insights, you can keep improving your strategy.

Canva Business

High-quality visuals contribute significantly to any digital marketing campaign’s success. With Canva Business, you can make eye-catching designs for your social media accounts, website, and blog. The best part is you don’t need advanced graphic design skills. With its drag-and-drop functionality, you can create the visual content you need in minutes. It also provides users with a massive library of templates, stock images, and design elements, so you don’t have to search elsewhere.


Digital marketing can be overwhelming, but you can stay on top of your tasks with the help of a social media calendar. Loomly is more than that. It has a calendar view so you can schedule your posts, but it also provides users with a library to organize and store their assets. You can also preview and publish your content across several social media platforms. It even comes with analytics to help you track your campaign’s performance.


HubSpot is a versatile tool that can help you with various digital marketing efforts. It’s best known for its free CRM software equipped with pipeline management, deals tracking, and company insights. These features can help you nurture your relationships with leads and existing customers. It also doubles up as a CMS, allowing users to build and optimize their websites and blogs, even without advanced technical knowledge.

The Bottom Line

The digital marketing world continuously evolves, and businesses must keep up with the changes and trends to stay relevant. With the right digital marketing tools, your company can maximize every opportunity to connect with its target audience and reach its marketing goals. For more information, you can contact Transformation Marketing at 402-788-2896.

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