Why Are Blogs Important?

by | Aug 22, 2019

Illustration. Workplace person working at computer.If you spend much time online, you’ve likely realized that blogging is on the rise. It seems like everyone has a blog these days, from the guy down the street to a huge corporation. If you have a business, you should also create your own blog. Blogging is one of the most powerful marketing tools out there. Learn some reasons why blogging is so important.


Increase Your Organic Traffic

Blog posts are an excellent way to increase your organic reach and traffic. Some marketers compare it to fishing. Each time you publish a new blog post, you throw another hook in the water. Each hook contains bait that attracts potential customers. The more hooks and bait you have out there, the easier it will be for people to find you. Your traffic will start to grow, and once people find your blog, they will also find your website and the products you offer.</


Get More Leads

You want to gather as many leads as possible for your business, and blogging can help. Content marketing generates three times as many leads as paid search advertising. You can use your content to educate people and then gather their email addresses. Once you get the leads, you can use email marketing and additional blog posts to nurture them and turn them into customers.


Rank for Long-tail Key Phrases

People use long-tail keywords when searching for specific solutions, products, and services. For instance, if you run a carpet cleaning business, many of your customers will search for phrases such as “how to get dog urine out of the carpet.” You likely won’t use long-tail keywords in your website copy, but you can create blog posts around these keywords. This will help you reach people who have specific issues. You can provide relevant information and also explain how you can help solve the problem. Once you showcase your expertise, they will likely be drawn to buy your products or use your services.


Generate Inbound Links

You need to generate inbound links as part of your online marketing strategy. Some people buy inbound links or use link exchanges, but both are poor strategies. Neither strategy provides quality inbound links. Instead, you want natural inbound links from others who are related to your industry, and you can accomplish that with your blog posts. Bloggers, journalists, and other contributors often cite high-quality blog posts in their own content. If you create amazing content, you are likely to earn inbound links that will give your website a boost.


Keep Your Websites Fresh

Did you know that Google doesn’t like stale content? If a website never refreshes its content, it will start to fall in the search engine results. Blogging allows you to provide Google and other search engines with fresh content on a regular basis. You’ll be rewarded for your efforts by moving up in the results as long as you create quality content.


Position Yourself As an Authority

You want to be viewed as an authority in your industry. This will help you build trust with potential and current customers, which in turn will boost your sales. When you create factual, helpful content, you will soon stand out as an authority in your industry. You will become someone that people trust, and that will help you develop lasting relationships with your customer base.


Start Blogging Today

With so many benefits, it’s clear that it’s time to start your blog. Once you create it, update it with content on a regular basis. Follow a schedule, so your customers will know when to expect your new posts. Then watch as you build authority, move up in the search engines, reach more people, get inbound links, and increase your leads.


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