Utilizing Video Engagement

by | Oct 27, 2020

Video Engagement

Video is growing day by day – and has completely changed how brands promote their businesses. If we look back at 2010, video was only used for large companies that had even larger budgets. If we fast forward to today, we know that is not the case anymore. Video engagement is skyrocketing! Over the last decade, video marketing has become accessible and quite affordable for any business. 

Statistics on Video Engagement

The popularity of video is due in part to the growth of social media. We have seen that video is a great way to drive engagement. In the United States, 85% of internet users watch online video content from any device as found by Statista. With that being said, brands are pushing out more and more videos on any and all platforms. Marketers are using this to their advantage. Since more people are watching videos, they can leverage that to gain more exposure. Not only are users watching videos, but they are expecting to see ones that are relevant to them. If your brand can pin down relevancy, you just earned yourself better results!

According to Databox, nearly 60% of marketers said that videos drive more engagement than photos. Let’s break down the actual numbers. Compared to photos, video receive:


Why do videos get more traction? To put it simply, video tends to be more memorable than other types of digital marketing. Some marketers believe that video is more effective because it causes the viewer to stop and watch a few seconds before they get the gist of the video. Whereas with photos, a user can perceive what it is about in an instant and keep scrolling if they are not intrigued. In fact, research completed by Nielson states that the first three seconds of a video delivers about 47% of the video’s value. With this information, marketers must utilize every second to create attention-grabbing, can’t-miss content!

How To Get More Video Engagement

  • – Target your audience – Create an ideal buyer persona and mold your video to fit their characteristics. Consider things like age, gender, location, and interests. If done properly, the video should really resonate with them and produce great results!
  • – Keep it short – Every second matters when it comes to publishing online content. If you do not get to the point quickly, you will lose viewers. In addition, work really hard to create content that will keep them interested as people have short attention spans nowadays. 
  • – Add in subtitles – According to Digiday, 85% of Facebook videos are being watched without sound. As a result, to communicate your message, you should use subtitles.
  • – Be original – Every day you are competing with millions of other videos, so do not try to be like someone else. Create a video that will make you stand out by creating something unique! 

Closing Thoughts

If you have not hopped on the video bandwagon yet, it is time to do so! At Transformation Marketing, we can help your business film, edit, and publish videos. We have the skills and resources to produce a polished video that will get you high engagement. Are you ready to start filming? Give us a call at 402-788-2896 or visit our website.


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