As one of the most popular social media platforms, Twitter is a great way to connect with potential customers and promote your business. While the app may look very similar, there are a few new important features being tested and released in the upcoming months!
Update Availability
Many of these features are being tested by select accounts, so don’t be confused if you don’t have access to these updates right away. Varied audiences based on geography and devices will have access to these updates at different times during the testing stage.
Upcoming Twitter Updates
Twitter Communities:
Twitter is introducing a new way to connect with like-minded people around the world. Twitter Communities are groups of Twitter users who share similar interests. You can find Twitter Communities by searching for a hashtag or topic.
Twitter Alt Text:
You can now add alt text and descriptions to your images on Twitter. This is a great way to make your tweets more accessible to everyone. Users who are blind, have low vision, use assistive tech, live in low-bandwidth areas, or have a cognitive disability will now be able to fully engage on the app.
Twitter Spaces:
Twitter’s new audio-only feature lets you connect with others in real-time through conversation. This new feature gives you the opportunity to better build relationships and interact with potential customers.
Twitter for Professionals:
Twitter is making it easier for businesses and professionals to connect with each other. With the new Twitter for Professionals, you will get access to a wide range of professional tools that are not available to your average Twitter users, such as Professional Profiles, Quick Promote, and Twitter Shopping.
Twitter Blue:
This is Twitter’s new subscription service that gives you access to exclusive features, like an undo button, no ads, and customizations. While it does have a monthly fee, it will allow you to get more out of the app.
Twitter Automatic Video Captions:
You can now add automatic video captions to your tweets. Auto-captions will now appear on muted videos. Once again, this is another excellent way to make your content more accessible to all users.
Twitter Lists:
Twitter Lists give you the ability to organize the people you follow on Twitter. You can create lists of people who share similar interests or people who you want to follow closely. To create a list, go to your profile page and click on the Lists tab.
Twitter Moments:
Twitter Moments are curated collections of tweets around a certain topic or event. This is a fantastic tool to use to stay up-to-date on what’s happening in the world or to find tweets about a specific topic that you’re interested in. You can find Twitter Moments by clicking on the Moments tab on your Twitter profile.
Twitter Purchases:
You can now buy products and services directly from businesses through their tweets. Supporting the businesses you love just got a whole lot easier with fewer clicks.
Twitter Monetization:
You can now monetize your tweets with Twitter Monetization. There are currently two video monetization options of pre-roll or sponsorship, either of which will allow you to reach more followers while getting paid for the content you create.
Twitter Ads:
While this feature has been around for a while, it’s still important to mention that you can run ads on Twitter. As always, paid social ads are beneficial because you can reach more people with your message while promoting your business. Ads can be targeted to specific demographics, interests, and even locations. To get started, go to your Twitter profile and click on the Ads tab.
Closing Thoughts
Get ahead of the competition by using Twitter to connect with potential customers. Don’t wait to utilize Twitter to the fullest to benefit your business today! For more social media insight for using Twitter for business, give Transformation Marketing a call at 402-788-2896. We’re happy to help with your online marketing presence!