YES!! Twitter is an excellent social media platform to use for your business. Since its inception, a large chunk of Twitter’s users are Millennials and according to Financial Times, Millennials are now “the world’s most powerful consumers.”
Due to the power that Twitter holds in the marketing world, it’s very important that your brand is capitalizing on it. Here are a few reasons why Twitter is important for your business.
Build a Loyal Following
Twitter allows you to interact with your audience in a variety of different ways in real-time. You can reply to questions, comments, and concerns someone has, re-tweet valuable information from reputable sources, and create threads of engagement among your audience.
Cost? Nothing
Like most social media platforms Twitter is completely free to set up and use. Twitter is a great place for organic growth thanks to retweets, quote tweets, and hashtags. Just by using the right hashtags and being retweeted by your audience, your business has the potential to be seen by any of the 330 million active users for FREE.
Great For Market Research
Your customers may be on Twitter, but so are your competitors. This means you can keep a close eye on what your competitors are doing so you can create engaging content and stay one step ahead of them. However, since you can see them, they can be doing the same to you.
If you notice that customers are sharing complaints or suggestions publicly on your competitor’s page, you can take these comments into consideration for your business and make improvements where you see fit. If your business is doing similar things, this can give you a great opportunity to get ahead of the curve and fix the things that customers are suggesting.
Constant Interaction With Your Customers
Along with being able to interact with the current followers of your brand, you can also interact with your potential customers as well. If people are reaching out and asking questions about your business to learn more about it, you can interact with them and turn them into loyal followers. By utilizing hashtags relevant to your brand, you can find people who have similar interests, interact with them, and eventually turn them into followers.
Twitter is a great place to post regularly and provide updates about your business. This could include sales, promotions, job openings, or even news about your industry.
Increase Conversion Rates
According to CMBInfo.com, 50% of consumers are more likely to purchase from a brand if they follow them on Twitter. This demonstrates how important it is for your brand to be on Twitter and interacting with customers daily. Just by using a free platform, your brand could improve conversion rates by 50%.
Twitter isn’t just a place to do market research and interact with customers, it’s also an incredibly powerful marketing tool that could take your business to the next level.
Let Transformation Marketing Help
At Transformation Marketing, we specialize in online marketing. Our experienced team can help take your business to new heights with consistent and powerful content across all major social media platforms. On the surface, Twitter may seem basic, but when used correctly, it can be an extremely powerful FREE marketing tool that allows you to gather market research, respond to customer feedback, and build a loyal audience.
WE are here to help YOU get real results. Contact us today to learn more about what we can do for your business.
402-788-2896