It only seems fitting that the top ad of this week is for Father’s Day. Many brands are honoring dads by producing ads that are heartfelt and show the bond of a father with their children. Commercials are created to thank dads and remind the consumer that the brand is more than just selling a product. By honoring fathers in an ad, the brand can show a personal connection to a consumer.
Toyota is honoring dads with two short clips and a monument called, “I Heart Dad,” in California. In one of the short films, Toyota tells a story of a father-son reunion. The ad begins by showing a man packing his bags. He is planning to visit his father who moved after his parents divorced at the age of 8. This means that Phil hasn’t spent a Father’s Day with his dad for over 15 years.
He has to get on a plane and then drive out to the ranch where his father lives. It shows them embracing when he arrives at his father’s house as they reconnect. “I didn’t have a lot of time to spend with him growing up, my dad always reached out, but I sort of pulled away.” Phil realizes that his dad wants to be in his life, even if he lives far away from him.
They will spend this father’s day the simple way. They will work on the ranch together, because that is what will make his dad the happiest. By spending time with his son, he will get exactly what he wants. No present can top the time spent with the ones you love. “Every time I see my dad, it feels like I’m coming back home.”
The commercial shows the two men working on the ranch together and bonding through spending time with the one another. His dad loves the outdoor environment and seeing his son. Phil knows it is rewarding to see his dad happy and have the ability to spend time with him.
Overall, the brand is very heartfelt and shows the bond of a father and son. Toyota can connect with the consumers by showing that their brand appreciates dads and everything that they do for their children. Since Toyota has a brand that allows people to drive to see their father’s, it is a perfect fit for the holidy. They want everyone to have the chance to go see their dad this Father’s Day.
Here at Transformation Marketing, near Lincoln, Nebraska, we can create ads that connect your brand to your consumer. Let us create a concept for a commercial that will tug at the heartstrings. Come down to our production studio and we can produce the ad to fit your brand.
Thank you dads and Happy Father’s Day!