Be Creative
Focus on the things you can provide for your customer rather than the products you sell. By adding value to your customers (and looking good doing it), you will be able to gather their attention much quicker! Across all social media outlets, your most important asset is visual content. It doesn’t matter what industry you’re in, visual content should be your focal point. If you provide a service, showcase the service in action in a variety of different settings. Share pictures of company culture, current events, how-to guides, etc…
There is never a lack of content. You just have to be willing to think outside the box and create something your customers will enjoy interacting with. Instagram is versatile and allows you to share content in many different formats. The most popular include:
- Photo sharing
- Video sharing
- Stories
- IGTV
Make Your Profile Stand Out
Your profile is the first thing customers see so this is an incredibly important aspect! Sell your brand in your profile description, but don’t get caught up trying to fit your whole company story in 150 characters. Highlight the most important things and let your content tell the rest of the story.
Here is an example of our Instagram description. It’s short, sweet, and to the point. We tell a little bit of information about what we do and then we attach our website so they can visit it to learn more! Too much information here and people can become uninterested.
Utilize Instagram Stories
Out of the 800 million daily active users, 500 million of them are viewing or using the story feature. The stories feature is perfect to give your brand a personality and showcase who you are “behind the scenes”. Customers enjoy learning about who is providing them with their service or product and Instagram stories allow them to peek behind the curtain and see real people rather than a brand.
The stories feature allows for great engagement with your customers as well since you can post polls, questionnaires, stickers, emojis, links, and much more. Polls are a great way to boost audience engagement and usually, the simplest ones are the most successful. As a brand, utilizing polls can help you determine what is and isn’t working within your business. You can get some great audience insight without having to spend any money on paid advertisements.
Stories are incredibly powerful when used correctly, and it just so happens we did a blog on that exact subject! Check it out here.
Work With Influencers and Other Brands
Influencer marketing is a digital form of word-to-mouth marketing and it is on its way to becoming a billion-dollar industry. Unlike traditional word-to-mouth marketing, Influencer marketing can be tracked. You can measure audience response accurately by using indicators such as the number of likes, shares, saves, etc.
Here are 3 things you can do to utilize influencer marketing for your company:
Run contests: Giveaways and contests are great influencer marketing strategies to help promote your product, plus it generates positive engagement throughout your audience.
Run referral programs: According to a study done by BigCommerce, there was an 88% increase in purchase intent when a product was promoted by a consumer’s favorite influencer. The best way to do this is by offering a unique discount code to various influencers so you can track the sales from each user.
Invite influencers to collaborate on blogs: Reach out to influencers in your industry and ask them to collaborate on a blog for your website. After they have written their part, ask them to promote the content on their social media. It is a mutually-beneficial strategy that can drive traffic from multiple platforms and demographics.
Promoting content through influencers allows your brand to build recognition within their audience as well as, trust among their followers.
Get Ready to Grow
Now it’s time for your business to flourish. If you take your time and make your profile stand out amongst the noise, your brand will see tremendous results! Instagram is a perfect platform to reach a wide demographic of customers, but it is very photo and video-heavy. If you’re just starting, it might be a good idea to stick to Facebook or Twitter where those things aren’t necessary.
No matter what your brand is looking to accomplish, you can do it all with TM. We have extremely experienced creators and designers that are ready to take your business to new levels. We work to get your REAL results!
Give us a call today.
402-788-2896