In the wake of the Facebook data scandal and the GDPR, one of the areas this blog has attempted to cover and update readers on is the butterfly effect that will follow. One of these outcomes has already surfaced as Instagram ad spend is on the rise. The increase in ad...
So...what is a Bounce, anyway? In a nutshell, a Bounce is when a user goes to your website, briefly looks at 1 page then leaves (single page views). A lot of people look at their Google Analytics and see “Bounce Rate 63%” they then gasp and hit the panic button and...
A decade makes a world of difference. In a 10 year span, you would expect things like fashion, music, and technology to change. But, did you think about changes in the marketing industry? As society shifts, marketing shifts with it. Arguably, the last 10 years have...
We’ve mentioned the shift toward advocacy marketing in recent posts as a strategy all businesses should use but should proceed with caution while doing so. Recently, Super Bowl 53 provided marketers with an excellent case study of the pros and cons of advocacy...
The marketing industry will reach a new milestone in 2019, as digital ad spend is expected to surpass traditional forms of media. According to figures published by eMarketer, U.S. ad spend will hit $238.82 billion, with digital spend accounting for 54.2 percent of the...
U.S. data regulations are heating up in response to the GDPR with California passing the state’s own version of consumer data protection. This passing of state law is likely to start the domino effect that will lead to federal legislation as the protections blur...
Here at Transformation Marketing we sometimes get caught up with the more advanced minutia of website development and digital marketing and forget that not everyone spends their days thinking about website optimization and online conversion rates. As a small business...
In part one of this two-part blog series, we discussed the characteristics of the current generations and marketing strategies for each. We’ll continue this conversation and address the two generations most prominent in today’s workforce: Generation X and Millennials....
One of the most common ways to break down consumer demographics is by categorizing them based on the generation they were born in. While it’s not always a great idea to generalize a population of people whose ages vary 15+ years, categorization by generation makes...