There have been plenty of great marketing trends over the years. However, there have also been a number of notable bad ones. While it is important to learn from good marketing trends, it is often beneficial to learn from bad trends too. Here are the top 10 worst...
We recently had the honor of helping FCC launch its Million Miler program at the end of the year. Our task was to help design and order the items each driver received to honor their accomplishment of driving one million miles accident-free. Since this is a new program...
When you start a business, you need to open yourself up to the possibility of bad online reviews. They happen to everyone, even businesses that are hugely popular. It’s also true that reviews are important. Studies have shown that it takes reading an average of four...
The summer may be a slower season on the holiday front, but there are still festive days to be had. June holds Father’s Day, while July offers Independence Day in the lull of the summer. And don’t forget that once Labor Day hits, we’ll be back in the big annual...
We’ve been talking black hat. You can take a look at our blog from a week ago that takes a look at what black hat means and why it’s something to stay away from. In our last blog, we took a look at 5 Social Media Black Hat Tactics to Avoid. This week, we are going to...
In our last blog, we discussed what Black Hat meant and why it’s something you want to stay away from. Today, we’ll dive into five tactics considered to be “black hat” that you should avoid doing and avoid marketing companies who use this as part of their strategy. 1....
Black Hat - you may have heard April or Lacy throw this term out during one of their Facebook Live videos on Tuesdays. (If you haven’t seen them, they happen every Tuesday at 2pm on our Facebook page.) But what do those two crazy ladies mean when they say it? What...
Practically every modern business has a website, but we have all experienced websites that leave much to be desired. If you are wondering about the best ways you can update your company site, here are 10 improvements you can start making right now. 1. View Your Site...
In the previous blog, we looked at what influencer marketing is and how it has evolved with the rise of “Instagram celebrities.” In this blog, we’ll take a deeper look into what went wrong with Frye’s marketing strategy, and see what lessons we can take from the...