Shopping on mobile devices

Improving the Mobile Purchasing Journey

Customers continue to become increasingly impatient. The digital era now provides people with instant gratification—they expect the buying process to be simple and easy. If not, they’ll find a new company where the process is simple and easy. This is why Transformation Marketing provides our potential clients with a simple way to contact us. Click […]

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The Power of Facebook Recommendations

Facebook recently changed their recommendations to make it easier for business to connect, and for users to post reviews of a business’s page. Meaning that, for the most part, Facebook reviews have been replaced with recommendations. Like in the past, users can still go directly to the business’s Facebook page and write a recommendation. But […]

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Looking for Google Trends: Comparison Shopping

The internet just ruins everything, right? So what’s the new thing it’s killed? Window shopping. Well, sort of. But it has been replaced with something even better: Comparison shopping, and it’s easier for consumers to do this than ever before. Before e-commerce threw a wrench in the retail industry, consumers would congregate at the nearby […]