When's the last time you looked at your phone? If you're like most Millennials, the answer is probably not more than five or ten minutes ago. Cell phones have become an all-encompassing master device, if you will. No longer do you need a newspaper to read the daily...
Nebraska Bank of Commerce (NBC) is a local bank in Lincoln, Nebraska with two branches, one of which is blocks away from the University of Nebraska-Lincoln. Even with their convenient location, they find it hard to capture college students as clients, especially with...
As consumers, we're all faced with hundreds of messages from brands of all types each week. Many of them go unnoticed. Even so, these messages are not random. Let's face it, marketing is expensive and companies don't want to pay to send a message to someone who...
When most of us think of the word marketing, we think about people selling goods or services. Sure, that's the end goal in marketing, but connecting with our audience is most important. Connecting with our audience means showing them things they want to see, teaching...
Politics, ideology and identity have always been present, but recently they have become a factor in marketing and advertising. The reasons for this change are too involved to be discussed here, but the effects are our topic today. Some companies are associated with...
Don't be a Debby Downer! Cut through the negativity! Cheer up, Buttercup! Seriously! Your negative spin on a social post or blog might be hurting your web optimization after the latest changes in Google algorithms (and Facebook algorithms as well). As these two...
In this day and age, online marketing is a crucial part of any business strategy. Everywhere you turn, people are constantly on their phones, tablets or laptops. Some are holding conversations with friends or family, some are rushing to finish that report for work...
Everywhere you turn, you see photos. Look around your desk - do you see family photos? Look around your home - are the kids' school portraits hanging on the wall? Photos help us remember moments, and that also rings true for your business. High-quality photos on your...
When I take a look at a company's budget, I generally find that most people spend too little on advertising and have an unrealistically high expectation of return. This sets the client and the agency up for failure. A true agency should be able to allocate the...