Color psychology and the importance of choosing the right brand colors

Color Psychology and the Importance of Choosing the Right Brand Colors

Your logo says a lot about your company. If well-executed, your logo can become an essential part of your company’s image for your audience. Examples abound, from McDonald’s famous golden arches to Coca-Cola’s trademark red and white cursive script. Newer brands have more flexibility but far less recognizability. Creating the right logo and marketing materials is all about securing customers’ attention. One of the simplest but commonly overlooked aspects of marketing is color.

All About Google Certifications for Newcomers

All About Google Certifications for Newcomers

Google Ads certifications are professional accreditations offered by Google. Google provides certifications to individuals for showing their skills in both basic and advanced Google Ads skills. These certifications let individuals show potential business prospects and employers that Google recognizes their expertise in online marketing. Google offers its certifications through its Skillshop online training platform. These certifications are provided to individuals at no cost.

3 Key Things to Look at in Analytics (For Beginners)

3 Key Things to Look at in Analytics (For Beginners)

Making this decision is tough because determining which metrics and reports are most important depends on each individual business. Despite this difficulty, there are some factors that practically every Analytics user should keep an eye on, especially newcomers. In this article, we will unpack the three key things to look at in Analytics for beginners. One of the major benefits of Analytics is that it lets you use your Dashboard to see data at a glance by porting in individual reports. Using this feature makes it much easier to keep track of important metrics.