You want to drive traffic to your website, and that means your search engine optimization (SEO) strategy needs to be on-point. A solid SEO strategy will help your website move up in the search results, leading to an increase in traffic. While there are lots of...
Neon colors, beveled logos, Intricate designs, Photoshop swatch-colored logos. Trends are ever-changing. What’s hip this month could be out in a matter of weeks—sometimes even days! What’s considered to be ‘modern’ changes frequently, especially for logo designs and...
Every day, the future of web design is changing and ever-growing, and typography is no different. So once the announcement of variable fonts, and extension of OpenType, hit people’s inboxes a few years ago, the buzz about it was crazy. But, so much has changed and...
You drive past a billboard on the highway advertising a coffee shop. They’re having a sale for the upcoming holiday, and are giving a 20% discount for the whole week. We never specified the coffee place, but you thought of one instantly, didn’t you? That’s called...
It’s sometimes difficult to build a relationship with clients. Especially when your companies are coming from two different playing fields. Let’s face it—socializing is tough. In the digital world where everything can be done in an email or a phone call instead of...
Smart T.V. Meet…Smart Marketing Have you noticed that the ads you are seeing while watching your favorite shows seem “spot on”? Do they seem to feel more relevant to you than ever before? That could be due to the fact that ads can now be bought using data to deliver...
While Google wears lots of different hats, its main purpose is to provide high-quality content for web searchers. For that to happen, Google has to index websites so it can rank search results. This is a three-step process, starting with crawling the website and then...
Search engine optimization, or SEO, is the process of optimizing your website to increase its ranking in the search results. If you employ a solid SEO strategy, your site will move up in the organic search results, meaning you will receive free traffic to your...
Far too many people publish amazing websites, only to let them go stale. They never add new content to their sites, and that causes them to miss opportunities. Most website owners should publish new content at least one time a week, if not more. Let’s learn the...