Neon colors, beveled logos, Intricate designs, Photoshop swatch-colored logos. Trends are ever-changing. What’s hip this month could be out in a matter of weeks—sometimes even days! What’s considered to be ‘modern’ changes frequently, especially for logo designs and colors.
You can learn from popular colors to create a logo that becomes timeless and relevant for years to come, whether it be a complete redesign or just a freshen up on an older logo. We gathered a list of modern color trends sweeping the nation this year, and a brief description on why you should consider using them as inspiration for your design, whether it be your logo, advertisement, or even website.
Minty Fresh Green
Mint green has slowly made its way into the limelight in the past few years. Being one of the most relaxing shades of green, it’s a beautiful color to use in logos, or as an accent color to your website. With a wide range of pairing options, mint can make your logo stand out in a crowd. If you look into color psychology, green symbolizes health, nature, and growth. This shade would complement farming, gyms, and medical companies very well.
The Relaxing Classic Blue
If you’re looking for a simplistic and resilient color, look no further than the 2020 Pantone color of the year, 19-4052 Classic Blue. This timeless color creates a sense of refuge and serenity to anything you use. “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era,” says Pantone. The psychology behind blue states the color is associated with the feeling of trust, strength, dependability, peace, and harmony. Classic blue is a color that’s strong enough to stand on its own.
Mysterious and Elegant Black
When you think about modern logo design, most people will think of a sleek, simple black and white logo. The dark color represents sophisticated, mystery, and extravagant. It’s easy to read, versatile, and pairs well with any color. A benefit of using a neutral color is the ability to keep better consistency in your designs. Shifting your logo from white to black in correlation to your background color can make it easier for branding. But, it is easy to go overboard with such a dark color, so tread lightly.
Rustic Mustard Yellow
One of the most popular colors in autumn attire right now, hues of mustard yellow blended in with some classic neutrals are the definition of fashionable design. Even though the color evokes a happy, cheerful, and positive point of view, yellow is a color that’s frequently overlooked in design. Mustard gives that subtle pop of color, without being too bright and flashy like a classic yellow.
Here at Transformation Marketing, we believe using color psychology in logo design and learning from trending colors to create a logo can assist in gathering the attention of potential consumers. If you’re looking for advice on what your logo should look like, don’t hesitate to contact us today!