Far too many people publish amazing websites, only to let them go stale. They never add new content to their sites, and that causes them to miss opportunities. Most website owners should publish new content at least one time a week, if not more. Let’s learn the benefits of regularly publishing new content to your website.
Google Prefers Fresh, Updated Website Content
When Google crawls and indexes pages on your website, the pages receive a freshness score. The score is based on the inception date, and the clock starts ticking immediately, meaning pages lose freshness by the day. Often, it considers the freshness score when displaying content, realizing that fresher content is typically more valuable for readers. Thus, the content is more likely to be at the top of the search results.
To see this in action, go to Google and type “best cell phones” into the search bar. Look at the dates next to the results. The top results were recently published, with many from days or weeks ago.
If your content is time-sensitive with information that frequently changes, you won’t get much recognition from Google unless your content is fresh.
It’s not just for time-sensitive content, either. If you never update your website, Google will look at it as a dead site. The site will look abandoned, so it could lose its ranking. By updating your site, you’ll show Google that you’re actively providing stellar content to readers, so you deserve a high ranking.
Update Your Site to Rank Higher on Google
Google crawls websites regularly, and when you make updates, its index reflects it. Each time your site is updated, you have another chance to move up in the search engine rankings. Google will consider your content, keywords, links, and more every time it indexes and ranks your site. Think of all the chances you’ll have to increase your rankings by providing fresh content.
Improve Visitor Satisfaction By Publishing Regularly
Have you ever visited the same site over and over, eventually getting bored because the content was stale? If you never see anything new, you eventually stop going to that website. Your visitors are the same. If you let your website get stale, they’ll find other sites in your industry or niche to visit instead of yours. Keep your readers satisfied so they’ll keep coming back to your site. That’s a great way to build loyalty.
Become an Authority With Fresh Content
Did you know that fresh content is an excellent way to position yourself as an authority, regardless of your industry? First, Google is more likely to view you as an industry authority if you regularly publish valuable content. Second, your visitors will also view you as an industry leader. As you push out more and more high-quality content, your status will go up. It will continue to increase if other websites link your authority content. The more content you publish, the more likely that will happen.
Target New Keywords When Publishing
Keywords can be tricky for website owners. There are lots of keywords you want to rank for, but you realize that trying to put them all on a single page can overwhelm the reader and confuse Google when it crawls and indexes your site. Each time you publish new content, you can focus on a new keyword. This can help you reach more people in your market.
Develop a Content Strategy to Keep Track of Postings
It’s wise to develop a strategy that includes a content calendar. The calendar should include the topics you want to cover and the dates you want to publish. If possible, develop your content ahead of time so you can publish it even if you’re on a time crunch. At the same time, be ready to adjust if a timely topic requires your attention. Then, you will show your readers that you are on top of important news and ready to give your take.
Here at Transformation Marketing, we work towards having new content posted every week to keep fresh content at the door of our visitors and clients. If you or your business are in need of help regularly publishing new content to your website, don’t hesitate to give us a ring!