So…what is a Bounce, anyway? In a nutshell, a Bounce is when a user goes to your website, briefly looks at 1 page then leaves (single page views). A lot of people look at their Google Analytics and see “Bounce Rate 63%” they then gasp and hit the panic button and assume “This is terrible! […]
A decade makes a world of difference. In a 10 year span, you would expect things like fashion, music, and technology to change. But, did you think about changes in the marketing industry? As society shifts, marketing shifts with it. Arguably, the last 10 years have seen the greatest technological growth ever. In 2009, the […]
In part one of this two-part blog series, we discussed the characteristics of the current generations and marketing strategies for each. We’ll continue this conversation and address the two generations most prominent in today’s workforce: Generation X and Millennials. Generation X: 1965 – 1980 Stuck between the disruptive and huge Baby Boomer and Millennial generations, […]
