How to Use YouTube for Your Business

YouTube is often not business owners’ first thought when they think about using social media to promote their business. Most of the time, entrepreneurs think about Facebook, Instagram, Twitter, and other sites. Despite this, YouTube is one of the most popular social networks on the planet. Many people are surprised to find out that YouTube is the second biggest website worldwide. YouTube makes this available to businesses operating on the platform. This massive audience means that businesses can generate increased traffic. They can further engage potential customers, leading to more conversions and higher profits.

Personalization at Scale – The Newest Trend for Marketers

Personalization has drastically changed over the years. In the beginning, personalization was merely using a customer’s name in an email. Now, personalization has evolved to provide people with product recommendations based on their preferences. Brands have realized that personalized marketing materials are more engaging and get better results. This has caused many marketers to create […]