One of the most common ways to break down consumer demographics is by categorizing them based on the generation they were born in. While it’s not always a great idea to generalize a population of people whose ages vary 15+ years, categorization by generation makes sense; many people grew up in a similar era and […]
Press releases are a great tool for publicizing marketing strategies. While marketers will only write them on occasions, press releases work particularly well with events, such as fundraisers, charities, and grand openings I have been on both sides of this ball; when I was a reporter in college and now as a content marketer. I […]
Do you have a website for your small business? If not, you really should. Need some convincing? Well, for those of us who do have websites, here are 5 things your website is doing for you right now (and 10 minutes from now and in an hour when you’re doing something else and tonight while […]
